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INSTAGRAM INSIGHTS HOW TO
INSTAGRAM INSIGHTS PRO

Post performance for via UNUM Insights dashboard Plus, using a tool like UNUM Insights makes it even easier to see how each of your posts are performing.

INSTAGRAM INSIGHTS PRO

Pro Tip: Review your content every 30 days and identify three to five of your top-performing posts to help you understand how your audience engages with your content and what you need to do to grow your account. LivesĪ metric unique to IG Live content is Peak Concurrent Views, which gives you the maximum number of people who watched your Live at any given time. IGTV/VideoĮven though IGTV has dissolved into simply “IG Video,” this section is still labeled as IGTV and displays stats for any Instagram video content you have that isn’t a Story or Reel.

Overall engagement-the number of interactions (which will change depending on content) a post has receivedįor Reels, you can access data such as plays, reach, comments, and interactions.

Saves-My favorite metric when it comes to engagement.

Impressions-The number of times the content has been seen.

There are three metrics I am particularly interested in when looking at content: You can choose the metric you'd like to review for any content format and the time range (from seven days up to a year). Story insights now feature a lot more metrics, including exit-intent (how many people left your stories after a specific slide) as well as interactions and messages. You can also access an ad overview, showcasing data for only paid content. This data can help you determine which posts are most successful or which ones need improvement. You can see how many impressions each post received, how many times it was liked or commented on, and the reach and engagement rates for posts and videos.

INSTAGRAM INSIGHTS HOW TO

Let’s go over how to review different content formats. Right below “Insights Overview,” you'll see “Content you shared,” where you can access metrics for different types of content, including Posts, Stories, Reels, Videos, and Lives.Ĭhoose the type of content you'd like to review, and by clicking on it, you'll be able to access a list of all the content by type you've shared on Instagram, with stats for each, and learn how well each one of your posts are performing. Go to your Instagram Insights dashboard, to see your content performance. Content viewsĪre you curious how many people are viewing your Instagram content? Wonder what is performing the best? How long users watching your videos? Instagram Insights can answer all those questions and more if you know where to look. Then you will understand how your content is performing and can tweak your strategy to achieve greater success on the platform. Keep reading for a comprehensive guide to Instagram Insights and how to analyze them. And you can expect even more changes to come in 2022 as Instagram continues to ramp up features such as Live Shopping and Collabing. Plus, IG Insights have changed in the past six months with the addition of Reels and Live insights, demonstrating that the app is banking on video content more than ever right now.

Below that your Insights can be viewed by content type.Īll that data can feel overwhelming, even daunting. When you reach the Insights homepage, you’ll find “Insights Overview,” which provides data regarding your reach, engagement, and followers. You can access Insights by either clicking on the Insight button on your profile, or locating it in drop-down menu on your app. What do Insights do for you? They offer incredible data about your content and audience with detailed metrics for each format, so you can understand:

And if you're not already familiar with Instagram Insights, then you're missing out. Staying up to date on the latest social media trends is essential to your success when creating your content plan and posting schedule. Believe it or not, most small businesses, influencers, and social media managers do not spend enough time reviewing their Insights. Instagram Insights is one of the most underutilized tools on the platform.